Google said Thursday that it has begun migrating its “AI Mode” out of its experimental Labs effort and into the real world.
Google said that a “small percentage of people” in the “coming weeks” will see what Google calls AI Mode, or entirely AI-generated responses to queries that users ask. It’s Google’s response to services like Anthropic, which “answer” queries using AI, which slurps up and regurgitates answers that others have already provided.
Google first began revamping its search algorithm in 2023, when it started aggregating AI-powered summaries of say, the best laptops. AI has been used elsewhere by Google services like Chrome to sum up web pages, as well. (The Department of Justice is attempting to break up Google, including spin off its Chrome browser, as punishment for forming what it calls an illegal monopoly.) Now, AI Mode is another attempt by Google to step in and interject its own results when users begin searching for a query.
On a desktop PC, AI Mode places the source of Google’s answer to the right, in several visual links. But the information that the user is searching for is culled into the left-hand column. While occasionally a site may be called out as a source for information, any links to the source of the content are left as tiny, monochrome “chainlinks” at the end of the individual summaries.
At least for now, AI Mode doesn’t provide a list of blue links or any sign of a traditional search page — it’s whatever Google itself has curated, and nothing more.
Foundry
The “clock” icon to the left reveals queries you’ve made before, so Google will understand your preference for a given topic.
Unfortunately, Google doesn’t really draw a visual distinction between a site that has spent hours testing products, and those which, well, haven’t. You either have to simply trust Google’s expertise, or visually hunt and track the link icon — which is now about the size of the “X” buttons to close an annoying popup. Google obviously believes that you simply won’t bother, which itself is probably just another depressing sign of the times.
Author: Mark Hachman, Senior Editor, PCWorld
Mark has written for PCWorld for the last decade, with 30 years of experience covering technology. He has authored over 3,500 articles for PCWorld alone, covering PC microprocessors, peripherals, and Microsoft Windows, among other topics. Mark has written for publications including PC Magazine, Byte, eWEEK, Popular Science and Electronic Buyers' News, where he shared a Jesse H. Neal Award for breaking news. He recently handed over a collection of several dozen Thunderbolt docks and USB-C hubs because his office simply has no more room.